Waitrose

In May 2012, severe frosts wreaked havoc on crops in southern England, causing cosmetic damage to Cox, Braeburn, Gala, Jazz and red dessert apples.

The apples had blemished skin but still tasted great. Waitrose stocked bags of this so-called 'ugly fruit' in its stores during the autumn, giving customers the chance to buy apples that cost less but still tasted as good as unblemished fruit and support British orchards.